Edge of the World Tours - Our Mission and guiding principles

We create unforgettable tour experiences.




Our Mission is to Create Unforgettable Tour Experiences

Here at Edge of the World Tours we love what we do, and we love where we live, and we love to show others why we love what we do and where we live. We're San Francisco natives and we want you to leave here with a new found love for this amazing place we call home (after having tasted some of the finest wines available, of course!)

Below are the six core values that guide us as we strive to make your visit unforgettable. 

keep it simple

We want your tour experience to be pleasant and enjoyable so we do our best to keep the process uncomplicated and fun.

keep it local

We support the “buy-local” movement and prioritize exposing visitors to small, locally-owned and operated businesses.

be honest

We believe in integrity and treating people the way we would like to be treated and we do our best to incorporate this philosophy into everything we do.

be kind

Kindness is infectious and is at the heart of all good relationships. We celebrate this as individuals and as an organization.

be professional

You are trusting us to provide you with a great experience, and while we don’t take ourselves too seriously, we do take this responsibility seriously...

and... have fun always!